01
Business identity
The public business name, domain, contact, and operating region must align.
- Business-domain control
- Traceable contact details
- Consistent public identity
Verification standard
Seller labels should explain evidence, not imply a guarantee.
Verification describes what has been checked about a seller record. It is separate from product ranking and does not replace a buyer’s own payment, delivery, and warranty checks.
Core rule
Evidence before label
02
Seller relationship
Official, distributor, and reseller labels require different supporting evidence.
- Brand-owned domain or store
- Published distributor relationship
- Independent reseller disclosure
03
Ongoing record quality
Verification can be reviewed when core facts become stale or conflict with sources.
- Working product and policy links
- Visible shipping and warranty terms
- Correction history and last review date
Verification is not endorsement
A verification label does not guarantee stock, delivery, product condition, refunds, or future service. Paying for seller services does not purchase the verification outcome.